Senior independent consultant in Business Intelligence & Commercial Analytics.

I help e-commerce businesses improve tracking, reporting and profitability by turning sales, marketing and customer data into clear business decisions.

With over 9 years of experience in data analytics, business intelligence and performance reporting, I work with business owners, marketing teams and decision-makers who need better visibility into what is driving revenue, where performance is dropping and where profit may be leaking.

My work helps clients:

• Improve GA4 and Google Tag Manager tracking
• Build Power BI dashboards for sales, marketing and revenue performance
• Understand customer behaviour and conversion journeys
• Measure return on advertising spend and marketing effectiveness
• Identify underperforming products, campaigns and channels
• Track revenue, conversion rate, AOV and customer acquisition cost
• Automate manual reporting and improve data accuracy
• Turn complex data into practical growth and profitability insights

I combine technical analytics with commercial thinking. I do not only build dashboards or reports — I help clients understand what the data means, what is affecting business performance and what actions can improve results.

Available for remote, contract, consulting and project-based work in e-commerce analytics, business intelligence, marketing analytics and performance reporting.