Business Intelligence & Commercial Analytics that grow revenue.
I help e-commerce, retail, and operations teams see what's really driving performance — through Power BI dashboards, SQL modelling, GA4 tracking, and reporting automation that turns scattered data into clear commercial decisions.
- 9+ years experience
- Power BI & SQL
- GA4 & GTM
- E-commerce focus
- Retainers available
- Remote worldwide
What I do
Dashboards that show what's happening, why it matters, and what to do next.
I work end-to-end — from data audit and modelling, to tracking rebuilds, to Power BI delivery. The output is always the same: a clear picture of the business your team can act on.
Power BI dashboards
Executive, commercial, and operational dashboards that leadership actually opens on Monday morning.
Data modelling & SQL
Star schemas and clean joins so your reports stay fast, accurate, and trustworthy as data grows.
Tracking & reporting automation
GA4 & GTM tracking rebuilds, scheduled refreshes, Python pipelines. No more manual Monday exports.
Commercial insight
Numbers paired with a written story — what's changed, why it matters, and what to do about it.
Selected work
Featured case studies
Real engagements, real dashboards. Each one shows the problem, the approach, and the commercial impact delivered.
Case studies coming soon.
How I work
A clear, repeatable process — from discovery to handover.
- 01
Discovery
Understand the business, the numbers that matter, and what today's reporting can and can't answer.
- 02
Audit & model
Map data sources, tracking, and pipelines. Clean the model and fix what's broken at the foundation.
- 03
Build
Dashboards, tracking, and automated reporting — designed for the people who'll use them daily.
- 04
Handover
Documentation, training, and a written playbook so the team owns the system after I leave.
Need clarity from your data?
Tell me what you're trying to understand, automate, or improve. I'll come back with a clear plan and a fixed scope.